website redesign

Actively working on this project

Summary

I am helping Lisbeth Moseholm with improving her personal website: moseholmyoga.com

My role

UX research
graphic design
information architecture
WordPress front-end development (Elementor, WPBakery, Woocommerce)

Pre-design testing

When navigating through Lisbeth’s website for the first time, I noticed a few potential areas to improve. I organized quick remote call interviews to check my assumptions. Participants shared their screen with me and tried to answer 5 questions:

  1. What is the website about? Why was it built?
  2. When are the nearest classes and how much will you pay for them?
  3. Who gives the classes (who is the instructor)?
  4. What can you buy here besides regular yoga classes?
  5. What is a Retreat?

The questions would change slightly and I was adding some more based on the participants’ behaviour. In the end, they also had time to navigate freely through the website and share their thoughts.

Yoga is for everyone so I decided to not set any criteria for the participants. They all happened to be working adults aged 24-31.

I decided to not record the sessions because, as arises from my previous experience, many people get stressed, and they do not behave naturally. I took notes which I then summarized in a detailed document with quantitative and qualitative data.

Results

Below you can see the most important issues with offered solutions.

Click and zoom

Participants had a lot more comments but let me just show you the changes

🙂 Starting with a new sitemap when it will be ready and disscussed with Lisbeth.

Thank you for reading! How about taking a look at my other project before I will add more to this page? Or at my personal website 👀